Posts Tagged ‘social media’

SOMESSO

Posted By: Arjen

Find and hire the best social media agencies, vendors and consultants, based on actual case studies and reviews. Then get in touch by requesting free proposals. Somesso.com is the neutral social media solutions marketplace designed to compare the products and services ...

Storytelling for Corporations: No Fairytale!

Posted By: Arjen

  “Storytelling is the most powerful way to put ideas into the world today.” (Robert McAfee Brown)   By now, many corporations are making some kind of effort to transfer themselves into a so called social business;  corporations that actually listen to their ...

The End of the Multinational Corporation? A PEST Analysis

Posted By: Arjen

Are multinational institutions in conservative industries, like banks and insurance firms, doomed to fail to deliver on its function in society as we know it today? More and more employees in big firms can't fake their learned corporate behavior and ...

What gets measured gets done … or not?

Posted By: Arjen

This morning I've read another conception of Seth Godin, who always seem to explain things as they are, even though he's a visionary. He wrote that most companies are afraid of making big investments in unmeasurable media. But so are ...

Becoming a “Social Business” (Part 1 of 3)

Posted By: Arjen

Corporate Adoption Curve measured against Democracy This is my first of a series of three weekly posts on large companies trying to reach the state of becoming a "social business". A "social business" is an organisation that has embraced social media ...

Innovation in Switzerland

Posted By: Arjen

I’m writing this article to point out that Switzerland, as a country, could (and should) improve how real innovation – today’s deciding factor for success – is being fostered and promoted. Being an entrepreneur in Switzerland myself, I know of ...

Existing Corporate Social Media Usage Guidelines and Policies

Posted By: Arjen

Last Thursday at our first Swiss Corporate Social Media Meetup I was quite impressed about the amount of questions that were being asked from the audience (summary impression in German language can be found here). Having over 100 corporate ...