This blog explains what makes me tick; innovation & entrepreneurship, the social enterprise, my life-mission, projects, passions, who I surround myself with, and why I want to make a difference that matters.


Linchpin

Post By Arjen ~ 8th July 2010

Linchpin

I consider myself a Linchpin and I support other Linchpins where I can. According to marketer Seth Godin, a linchpin is the essential element – the person who holds part of the operation together. This can be in any setting. Without the linchpin things fall apart. Originally, a linchpin is a fastener used to prevent [...]

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Existing Corporate Social Media Usage Guidelines and Policies

Post By Arjen ~ 25th May 2010

Existing Corporate Social Media Usage Guidelines and Policies

Last Thursday at our first Swiss Corporate Social Media Meetup I was quite impressed about the amount of questions that were being asked from the audience (summary impression in German language can be found here). Having over 100 corporate stakeholders attending this three hour meetup about social media for business usage was – I think [...]

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