Post By Arjen ~ 8th July 2010
I consider myself a Linchpin and I support other Linchpins where I can. According to marketer Seth Godin, a linchpin is the essential element – the person who holds part of the operation together. This can be in any setting. Without the linchpin things fall apart. Originally, a linchpin is a fastener used to prevent [...]
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Post By Arjen ~ 25th May 2010
Last Thursday at our first Swiss Corporate Social Media Meetup I was quite impressed about the amount of questions that were being asked from the audience (summary impression in German language can be found here). Having over 100 corporate stakeholders attending this three hour meetup about social media for business usage was – I think [...]
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