This blog explains what makes me tick; innovation & entrepreneurship, the social enterprise, my life-mission, projects, passions, who I surround myself with, and why I want to make a difference that matters.


What Gore, IDEO, Frogdesign, and Google have in common

Post By Arjen ~ 24th August 2010

What Gore, IDEO, Frogdesign, and Google have in common

Almost nothing frustrates me more than narrow minds, empty terminology, and the general inflexibility of systems and tools. I’m writing this in the TGV train somewhere in France in the area of Dijon – traveling makes me reflect on things very much. This post is about where I think real corporate innovation originates, which also [...]

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Becoming a “Social Business” (Part 3 of 3)

Post By Arjen ~ 18th August 2010

Becoming a “Social Business” (Part 3 of 3)

Corporate Adoption Curve measured against my Friends Already long before I founded SOMESSO I have been interested in how communities work and behaviour within communities. My career so far and my friends around me can confirm that I believe in the strength of word-of-mouth. It has brought me where I am today – I’ve also [...]

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SOMESSO Synergy Sessions

Post By Arjen ~ 13th August 2010

SOMESSO Synergy Sessions

Every now and then we do a SOMESSO Synergy Session, which is nothing less an informal brainstorm evening with a group of friends, colleagues, fellow-entrepreneurs, and opinion leaders. Loads of innovative ideas and creative thoughts come out of it each time. I organize these sessions every 3 to 5 months and they count for me [...]

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Becoming a “Social Business” (Part 2 of 3)

Post By Arjen ~ 11th August 2010

Becoming a “Social Business” (Part 2 of 3)

Corporate Adoption Curve measured against Linguistic Determinism Why is it that we need to (re)define jargon to accept something new? For the past two years SOMESSO has organised conferences throughout Europe on the topic of social media in businesses. Each time we noticed that there’s much confusion about how to name the things that we [...]

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Becoming a “Social Business” (Part 1 of 3)

Post By Arjen ~ 4th August 2010

Becoming a “Social Business” (Part 1 of 3)

Corporate Adoption Curve measured against Democracy This is my first of a series of three weekly posts on large companies trying to reach the state of becoming a “social business”. A “social business” is an organisation that has embraced social media to enable dialogue with its environment, like its customers and employees, to react and [...]

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Innovation in Switzerland

Post By Arjen ~ 15th July 2010

Innovation in Switzerland

I’m writing this article to point out that Switzerland, as a country, could (and should) improve how real innovation – today’s deciding factor for success – is being fostered and promoted. Being an entrepreneur in Switzerland myself, I know of just few local fellow entrepreneurs with game-changing ideas or business models. I know even less [...]

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Innovation Cultivated Inside a Soap Factory: Citizen Space Zurich

Post By Arjen ~ 13th July 2010

Innovation Cultivated Inside a Soap Factory: Citizen Space Zurich

I work in Citizen Space in Zurich. It’s a very creative co-working space, settled in a former soap factory. For Christmas in 2008 my girlfriend gave me a couple of one-day tickets to work from this location, while she noticed that I was getting fed up of running around with my laptop and in between [...]

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WANTED: SOMESSO Project Manager Sales / Entrepreneur (Zurich)

Post By Arjen ~ 12th July 2010

WANTED: SOMESSO Project Manager Sales / Entrepreneur (Zurich)

Are you indispensable? Do you think that you are undervalued in the large organisation you work for? Do you believe you would provide more value as an entrepreneur? SOMESSO is a young and dynamic company that exists to accelerate the understanding and adoption of social media in the corporate environment. Based in Zurich, we offer social [...]

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The Art of The Start (Guy Kawasaki)

Post By Arjen ~ 12th July 2010

The Art of The Start (Guy Kawasaki)

What I like from Guy is that he comes across as honest and respectful. Here’s an outstanding and entertaining talk where he speaks about entrepreneurship and startups. Even though this video was taped in 2006 it’s 39 minutes of insight and fun for any entrepreneur who hasn’t seen it yet. Guy Kawasaki “The Art of [...]

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Being the Linchpin

Post By Arjen ~ 9th July 2010

Being the Linchpin

I consider myself a Linchpin and I support other linchpins where I can. Being a Linchpin explains a part of who I am. Seth Godin did a lot of emotional labor to think of how to best bring the linchpin movement to life. Occording to him, a linchpin is the essential element, the person who [...]

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